Website redesign for Elysian Coffee Roasters as part of a larger rebrand project with Free The Robot Creative. The client asked for a site refresh that reflected the people-first, playful vibe of his new identity while communicating his unique brand story and clearly directing visitors to his sales page. 

Custom illustrations and curated photography inspired by the coffees' countries of origin were used to update Elysian's packaging and create custom graphics for the site. Together they give the brand an exotic, fun and jungly feel and showcase the relationship the coffee varieties have to their respective sources. This adventurous feel is reinforced through the gritty texture everything was given and the use of bold, jewel-toned colors.

Since its launch, Elysian has been able to expand its distribution into new cities across the US and add new several varieties to its online store. Elysian is an incredible company that aims to source and sell the most fairly traded coffee available. What sets them apart is their involvement in the communities where they source and sell their coffee. They are actively fighting malnutrition and investing their resources in long-term economic development programs for their source countries. You can check them out at www.ElysianRoasters.com.