A dahlia is not just one flower.
There are many different dahlias, yet all of them belong together.
So it happens with families, they’re one entity made of people who can be very different.
Chinese New Year is the time when different members of a family reunite under the same roof, and that doesn’t always go smoothly.
Through Dahlia Dreams, Gardens By The Bay becomes the one place where every member of the family can rejoice,
regardless of their needs and preferences.
Through the visual, we wanted to make every member of the audience feel welcome at Dahlia Dreams,
and to showcase the possibilities of fun and interaction between different family members in one same place,
so we included various elements to highlight this inclusivity and tell a visual story.
Client Gardens by the Bay
Agency dentsu X
Executive Creative Director Joao Flores
Art Director ND Chua
Senior Copywriter Lena Silva