Night of the Giants
is the most important game of basketball in Belgium.
As main sponsor of the Antwerp Giants, sports channel Play Sports had 1.000 free tickets to give away.
But instead of doing that, we made fans earn them.
We turned all tickets into basketballs and challenged fans to steal them from a player.
Two weeks before the game, we transformed the most notorious street court of Antwerp
into a battlefield for tickets where fans got 24 seconds to steal their ticket.