ULYSSE NARDIN - FREAK X & SKELETON X
by I-reel
Ulysse Nardin decided to create two short films to present his new collections, Freak X and Skeleton X, launched at the SIHH 2019.
While recalling the marine universe of the brand, the films are part of the theme "X-RAY", which is the general theme of Ulysse Nardin for this SIHH.
In continuity with the graphic system put in place for the previous film, and in relation to the graphic vocabulary set up on the booth, we used a set of lights and blue and red filters.
X-ray filtering allows us to reveal two different aspects on the same image. We therefore present at first some images that may seem confused, then thanks to the filters, we allow the viewer to visualize beyond the surface of the image, so that he can see the heart of matter, the movement, the true nature of things.
Traverser la matière, voir, fendre,
franchir l’obscurité, percer la surface
pour révéler, démêler et mettre à
jour le coeur de l’objet,
le mystérieux, le mouvement,
l’inatteignable.
Rassembler, enchevêtrer, construire et
conjuguer les indices, les éléments,
les traces. Rapprocher, réunir,
juxtaposer les clichés, pour
construire à travers la lumière
l’image d’un mécanisme,
d’une vision.
CREDITS
Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Mathilde Tournois
Producers : Henri Hayon
Project Management : Mathilde Tournois
Producers : Henri Hayon
Creative Director : Alain Laurans
3D Artist : Bruno Jean, Thomas Lesbir
Compositing : Bruno Jean, Simon Ravet
Editing & Color Grading : Simon Ravet
3D Artist : Bruno Jean, Thomas Lesbir
Compositing : Bruno Jean, Simon Ravet
Editing & Color Grading : Simon Ravet
