To support Plus Projects repositioning within their industry
Getting the maximum out of sustainability projects — Plus Projects the Hague (NL) is a grant and incentives consultancy. Their clients include the most innovative and sustainability-oriented businesses and start-ups in the Netherlands; from car manufacturers to record labels, sugar plants and many more. Plus Projects won a FD Gazelle award in 2017 and 2018 for being one of the fastest growing companies in the Netherlands. Our mission was to support Plus Projects repositioning within their industry.
Services: Brand Strategy, Brand Identity Design
Outcome
Instead of the traditional client-agency relationship, we teamed up in a close collaborative process with the client and it's board members. Together we decided on a new strategy. Plus Projects fundamental values lie in innovation and durability, which were translated into a new identity. A stand-out solution based on color and typography that certainly gives a distinctive identity suited to Plus Projects growth ambition. In print media the tactile qualities of the business stationary ensure a lasting impression: with the company name letterpress printed on dark and indigo blue heavy weight paper, Plus Projects is a strong and unmissable presence. Since the new identity launch, the quality of leads increased.
Kind words
"I worked with Stephan (pleasantly) for the development of the new visual identity for Plus Projects. Stephan excels in carefulness and the passion for his profession. He puts his soul and salvation in his work, that is expressed in original and well thought-out concepts and designs. I therefor recommend him wholeheartedly!" Elmer van Dalen – Strategy & Creative direction.
Partners
Design: in collaboration with Studio Nearest Neighbour
Copy: Elmer van Dalen @Supergluer
Photography: Thomas van Oorschot
Copy: Elmer van Dalen @Supergluer
Photography: Thomas van Oorschot
© Our work is protected by intellectual property and copyright laws
Posterzine
A printed mini-magazine which folds out into a large format poster — Plus Projects clients are the most innovative companies from the Netherlands. That's why we wanted to develop an innovative printed item to tell Plus Projects story and to show their cases studies. With every issue a different visual artist is involved to design the poster format.
Brand Guide
Following our development of the Plus Projects identity, we documented all aspects of the brand into a comprehensive design guide. As new Plus Projects are established, these guidelines are a resource for designers, marketing professionals and developers to ensure a strong cross-medial visual consistency.
Environmental consciousness
As well as being fully recyclable and biodegradable all paper used has FSC® certification, meaning that the pulp used are from managed forests. It is also Heavy Metal Free and, because the bleaching process avoids the use of harmful chlorine, it is classified ECF.
