Betterment.com
Web Design
Betterment.com is another online investment tool that rolls portfolio management, trading commissions, and rebalancing into one website.
The client specified the following:
Overview:
The topic of the email will be expert content on retirement. The target audience will be a segment of our customers who have a goal set up for 'retirement' in their Bettermentaccount. We want to send out the below articles in a newsletter-style format. The success of the email would be based on click-throughs to the articles.
Subject:
Bringing you expert retirement advice
Copy:
Hi [first name],
We noticed you are saving for retirement. We've scoured our blog for expert content to help you get there.
Articles:
What To Give Up For Your Retirement Budget
What's The Cost of Saving? More News on 401(K) Fees
Dear Graduates, Don't End Up Like Liz Lemon
Choosing Between Roth and Traditional IRAs
Tough Talk On Retirement
Specs:
HTML email, 600px wide, length variable based on design, compatible with major email clients.
Target Audience:
Customers with goals targeted to Retirement. In general, our audience is about 65% male/35% female, and the majority are 25-35 years old.
