campaign design + direction
The Mind Map provides magazine content, therapeutic resources and mental health services to help navigate your mental health journey. I was asked to jump on board to provide design direction to launch the brand into the public realm.
Placing value on colour as a tool for communication I set about 're-inventing the rainbow' to find a flexible visual language with universal appeal - a decision that embraces the complex diversity of mental health, yet also considers the origin story of the organisation and it's roots in DIY publication. To protect longevity I wanted to build a colour foundation that could be produced through efficient print methods such as risograph, yet resonates strongly with digital content.
Colour.
Photo filters.
duotone
vintage (left) + tint (right)
Publication.
Marketing.
Digital.
inc. editorial contributions discussing the implications + responses of mental health in design fields.
Thanks for your time!
