Prophecy Cream is a beauty product rooted in complex molecular science. The ground breaking formula combines the world's most effective age reversing ingredients to restore the functions that diminish with age. The complexity of the product is contrasted with a polished minimalist aesthetic that effectively illustrates the essential aspects of the brand that makes Prophecy Cream unique. In order to connect with a more mature female audience, an older model who conveys confidence and self empowerment was chosen to be the face of the brand. The honest and transparent approach employed in Prophecy's branding aims to cater to those who have grown tired of shallow beauty industry claims and seek a product that delivers quality and results.