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I See Faces

A project by Álvaro Peñalta & Josep Prat Sorolla
Photographed by Hellobienstudio

I See Faces’ is a personal project which concept is inspired in the pareidolia psychological phenomenon
Pareidolia is a psychological phenomenon where a specific, often meaningful image, is perceived in a random or ambiguous visual pattern.

The title refers to an homonym movement emerged from social media, based in a hashtag which collects pictures from users that are involuntarily experiencing this phenomenon. Our minds are capable of finding faces in an involuntary way when they look at geometric shapes that are disposed apparently random.

To represent that concept, we portray 6 characters as 6 blank canvas. The pallor of their skins reminds the lack of polychromy and statism of the sculptures from the classical greek and roman art. Each model tries to capture an attitude, a frozen expression in time. In front of the models, the shapes that deconstruct and frame each face are the brushstrokes that bring color to each situation.

With this process, we fuse the organics from the human anatomy with the artificial and plastic-look that comes from the installation's polychromed shapes. The project is, at the same time, inspired in 80’s illustrators works that composed faces starting from geometric shapes like: Peter Sato, Noriyuki Tanaka, Akio Miyake, Yukio Kitta, Peret or Susan Pizzo. Also photographers like Erwin Blumenfeld, who experimented with tinted translucent materials that projected color on his models, or Terry Jones, a graphic designer who created several covers for the i-D magazine.


The result

More than 50 wooden an methacrylate shapes suspended in 6 installations previously adapted to each one of the 6 faces.

The Making Of "I See Faces"

Creative & Art Direction Álvaro Peñalta & Josep Prat Sorolla
Photography Hellobienstudio
Models Alex Ruiz, Lydia Monterde, Marcos Gutiérrez, Maya Lawless & Sandra Kruczynski
MUAH Miriam Anaya
Art & Photo Assistant Laura Esparza
Location Nolich (Valencia)
Postproduction Álvaro Peñalta & Pep Sanabra
Making Of Laura Esparza & Josep Prat Sorolla
Music Com Truise - Propagation
Special Thanks 5.0 Models Management, Carlos Miguel, Carmen Duran Model Agency, Nolich & Pep Sanabra.

May 2018
I See Faces

I See Faces

I See Faces is a project inspired by the pareidolia psychological phenomenon and 80’s illustrators works that composed faces starting from geomet Read more
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Attribution, Non-commercial, No Derivatives

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