CRADLE brand
CRADLE is a new brand of toys based on the Newton’s Pendulum.
Concept
To create a visual concept, the logotipe is the Pendulum simplified. There is the representation of each ball in a circle, in a static movement of the characteristic movement of the Pendulum.
Also the tipography offers a funny, legible an open style.
To create a visual concept, the logotipe is the Pendulum simplified. There is the representation of each ball in a circle, in a static movement of the characteristic movement of the Pendulum.
Also the tipography offers a funny, legible an open style.
Imagotype:
Composed of two parts:
1)ISOTYPE: symbolic part of the brand. The brand can be recognised without the text.
2)LOGOTYPE: logo=word.
2)LOGOTYPE: logo=word.
Graphic construction:
Modular grid: For the graphic construction, a modular grid has been determined based on the white circle, to expose its dimensions more clearly and to ensure that the proportions of the logo are maintained.
White Circle: is the basic unit of the grid.
White Circle: is the basic unit of the grid.
Protection area:
Around the imagotype will be respected an area of protection or shelter that can not be invaded. It prevents other graphic elements from interfering with readability, facilitating rapid identification.
Around the imagotype will be respected an area of protection or shelter that can not be invaded. It prevents other graphic elements from interfering with readability, facilitating rapid identification.
It is built based on the white circle that is the height of the logo typography box.
