In 2018, I partnered with the Sears DieHard team to help elevate their brand with a new attitude, personality and voice. We started with a pitch deck that highlighted the brand positioning, archetypes with the DieHard consumer in mind. Once the team agreed on the strategy, we brought the new brand to life with a refreshed logo, tagline, secondary icon (D-Badge), packaging, apparel and merchandising.

Creative Direction: Nick Longo, Longo Designs.

Breakthrough Graphic Illustration: Justin Maller