A Facebook Contest
Every user can invite up to 3 friends per day to participate together at the contest. The invitation sender will make his/her personal choice of Barilla Pasta. Every pasta product represents a specific phrase that will be sent to the other "half" (the receiver). The Copywriter did a remarkable job writing some very inspiring phrases that were able to reflect passion, love, the product specifics as well as the brand values.
Then the invitation receiver will have to read the phrase, and decide how he/she will complete the phrase (between 3 choices). Every phrase represents a different Barilla Sauce.
Every couple will finally make a personal choice, a unique combination of Barilla pasta and Barilla sauce, completing an inspiring phrase. At the end both users will share their choice on their wall entering the contest, having the chance to win Barilla Products and for two lucky persons and Apple iPhone and an Apple iPad.
Art Director / UI Designer / Illustrator
― aka Vector Hugo ―
1. Barilla logo, the brand name/word Barilla, all the Barilla product images such as the pasta and the sauce images as well as the illustration of the heart (pasta and fresh tomatoes) as well as the image of the Barilla pasta packaging and the Barilla Sauce are copyrighted materials, protected by International Laws and belong to Barilla G. e R. F.lli S.p.A.
2. This portfolio case is independently created and not endorsed / authorized by Barilla. Barilla is either registered trademark or trademark of Barilla G. e R. F.lli S.p.A. - P.I. 01654010345.
3. This promotion is not sponsored, supported, organized or associated in any way with Facebook.