The objective of this brief was to explore a visual identity system in the context of art gallery and museum branding & exhibition spaces. The specific gallery that we had to do this for was the Iziko South African National Gallery. 

My concept for this brief was inspired by the word ‘Iziko’. ‘Iziko’ means ‘hearth’ in isiXhosa. Since the hearth of a typical African home usually occupies the central space, Iziko symbolises both a hub of cultural activity, and a central place for gathering together South Africa’s diverse heritage. My logo is based on a flame. I have done it in a continuous line drawing style which represents igniting the connections between our shared history, our heritage and each other.

In situ signage

Advertising of exhibitions and opening of the gallery