PIN PIN
YOUR HEALTHY 3-IN-1 PINEAPPLE PACK
BRIEF A group assignment to promote the consumption of pineapples in Singapore. Using various methods of research as a starting point, the team was tasked to craft a problem for a specific target audience. The result was a very specific solution based on our findings, time allocated and the strengths of the team.
CONCEPT Pin Pin is a 3–in–1 pineapple snack pack that includes freshly sliced pineapples, pineapple juice and yoghurt. To cater to tertiary students who seek a healthy lifestyle amid their busy timetables, it is important that everything from the packaging to the products inside are designed to be convenient. The whimsical ninja adds an element of fun and tells the story of the pineapple's journey from fruit to yoghurt.
llustrators: Jedidah Tan, Loo Fang Kai
Logo design & technical drawings: Wang Min
Pattern design & mock up: Suhaila Aris
Art direction: Jonathan Foo
Logo design & technical drawings: Wang Min
Pattern design & mock up: Suhaila Aris
Art direction: Jonathan Foo
