In quantum mechanics, atoms can transform between two states; their ground state, and their excited state. AppDynamics identity is built on that same rule. They wanted every single execution to be created keeping this grid-system in mind. Our task was to explore these Electrons to form a wave functions in atoms at different energy levels from extreme focus, to a neutral state, and to more vibrant experimental level.

Client: AppDynamics
Creative Direction: Patricio Polmies
Art Direction, Design: Joel Berroteran