Greiner PURTEC
Branding
2017
Project owner: Marketingová Kancelář.cz
Project Lead & Supervision: Ing. Richard Kafoněk
Strategy: Ing. Richard Kafoněk & Mgr. Markéta Chrástková
Project Account Manager: Tereza Pokorná
Brand Build & Copy Supervision: Mgr. Markéta Chrástková
Concept, Art Director, Brand Creative, Graphic Design, Copy: Tomas Q Prochazka
Prints & Web Info. Architecture: Tomas Q Prochazka
Photography: © Gorodenkoff & © WavebreakMediaMicro
3D Models & Visualisations: All City
Illustrations: Yvans
Project Lead & Supervision: Ing. Richard Kafoněk
Strategy: Ing. Richard Kafoněk & Mgr. Markéta Chrástková
Project Account Manager: Tereza Pokorná
Brand Build & Copy Supervision: Mgr. Markéta Chrástková
Concept, Art Director, Brand Creative, Graphic Design, Copy: Tomas Q Prochazka
Prints & Web Info. Architecture: Tomas Q Prochazka
Photography: © Gorodenkoff & © WavebreakMediaMicro
3D Models & Visualisations: All City
Illustrations: Yvans
The German consortium, Greiner, has been, for 150 years, a leader in the plastic and foam industry. They consist of 15 companies and their products range from food packaging to Aerospace.
The Greiner PURTEC division specialises in heat boilers insulation. Water heating is an energy-intensive process. Helping the best product on the market meant our work had significant impact for the planet. We took the existing visual languages of all 15 companies. With respect to tradition, we unified them. We radically changed the information architecture and envisioned a visual identity for the entire consortium.
We started with a strategy, so every part reflects the company's goals and values, and the new Branding fits very naturally. Our work, which took place over more than a year, brought much-needed support to many areas. From the recruitment of new employees, to a boost in the company’s perception and position in the market.
