art for Playstudios' pop! slots under the art direction of Roie Saltsman:

initial brief - a picking game with a haunted mansion and 15 graves. 

selecting the right gravestone will power up the "magic lantern" that will suck into it a ghost from inside the mansion. this was the layout:

some concepts for the lantern and the ghosts in the mansion. 

already thinking of animation and breakdown:

due to technical restrictions i had very limited texture space to work with which meant that instead of creating a regular painting i had to make several assets that would fit in the assigned texture map and could be duplicated and tinted and cobbled up together like a puzzle to create an impression of a homogenic scene. definitely my kind of challenge :)

here's a progress of the work. i started by setting up the image with duplicated smart assets that contained rough sketches and then polishing and updating it's content as i went and playing with the arrangement and color tinting from the outer compilation.

approved layout:

and here is an example of how everything in the frame was built by using the same few assets. i had to find the most simple yet effective design with the most variation options.

here's a quick mock i did for the ghost animation as a proof of concept:

at this point the feature was changed from a haunted mansion theme to a card collection game. 2 quick concepts i suggested:

and some more progress once a concept was approved:

ghosts part separated for slightly floating animation:

and a little mock up animation:

thanks for watching.