Wakeful Travel - an inspiring travel brand
Kaeli had already established her business selling this wellness in-flight elixir, but she wanted to relaunch and appeal to a new clientele. The main problem Keali had is she wasn't sure of the direction she wanted to go on, and lots and lots of ideas. We spent time figuring out exactly what her customer avatar was and got really specific with the visuals.
Flightfud logo before the rebrand