I wanted to do something different. I love typography and clean grid layouts. The only problem with grid layouts is they all begin to look the same after a while and become very predictable. Then I came upon a very interesting grid layout that really got me thinking. Then after some time working with it in photoshop, I finally saw something I really dug. To me it's an unpredictable but clean grid layout. As you will see there are multiple grids that follow an invisible line down the page.
I was really excited with the concept and now it was time for content. Again I wanted to do something simple so I thought of using who, what, and how then elaborate. Worked up a nice graph for the how and had my front-end guy do a cool clean jquery slider portfolio at the bottom.