![[ URU D'SIGN ]'s profile](https://mir-s3-cdn-cf.behance.net/user/100/c8ea043220839.63de88c2c7c27.png){kind=avatar}
NAME: Voe Direito
BUSINESS: Advisory service connecting passengers affected by cancellations and flight delays, overbooking, damage or loss of baggage with air companies, in order to obtain damages repair.
BUSINESS: Advisory service connecting passengers affected by cancellations and flight delays, overbooking, damage or loss of baggage with air companies, in order to obtain damages repair.
SERVICE: Branding / Logo / Identity.
COUNTRY: Brazil
BENCHMARKING
1.1 • COMPETING BRANDS: Analysis of colorimetry and morphology of their logos.
Defining properties of competing brands, to discover common areas and areas of possible differentiation.
ANALYSIS: The resulting average logo would be a blue one in lowercase and with a sans serif font.
LOGO
2.1 • ICON CONCEPTION
2.2 • LETTERING COMPOSITION
2.3 • LOGO CONSTRUCTION AND SAFETY AREA
2.4 • TYPOGRAPHY
2.5 • COLOR PALETTE
VISUAL IDENTITY
3.1 • PRINT ADS
3.2 • STATIONERY
