Semua Dimulai dari Tokopedia (Everything Starts with Tokopedia)
is a wrap up line for this campaign to tell consumer that Tokopedia has
many assortment things to search-find-buy and enabled us to live easier
and more practical life until its become a habits.
First, we released 30" version video in order to get people's attention by using fast cut and Tokopedia's unique end tune:
Second, we released the 15" video version to sustain the campaign
telling the consumers that life is full of choices and Tokopedia offers possibilities to fullfil their desire:
Agency Flock
Creative Chairman Ivan Hady Wibowo
Chief Creative Officer Leonard Wiguna . Erwin Santoso
Head of Copy Arsyad
Head of Art Jonathan Nata
Art Director Nyoman Agastyasana
Producer Nara Kristi
Production House Lynx Films
Director Desmond Ng
