A project I was given in college was to create a logo for a design agency called The Hive that was based in New College Durham. I created the shape of a bee hive but only added the outline as I think this gives it an interesting and different look. I then chose a suitable typeface and placed it above the 'i'. The bee hive shape now becamse the dot in the 'i'. I paced a red circle behind and coloured 'the hive' in white so it would stand out from the red background. I then created all the stationary including bussiness cards, letterheads, etc.