When I receives the instruction, I wanted to capture simple yet stylish design.
I decides to utilizes the letter 'F' in fashionista as a main theme of the logo.
I played around with the ideas from mosaic to simply create the font.
I finally stuck with the minimalist style once I notices only three triangles can visualizes the idea.
I wanted to add elements of interest by adding multiple colors.
Tan, light red, and turquoises made the logo more appealing than using one color.