Animates is a new animation studio based in Kyiv. Guys had been working on freelance for several years before they created their own firm. They didn’t want to spend time on direct communication with clients and wished to focus on creative work. So Animates decided to work with professionals: advertising agencies and video production studios.
Visual identity of Animates had to catch attention of art directors, designers and video producers, looking for animators for their projects. This is how we’ve got the idea to use familiar for creative people elements of one of the most popular animation software.
We started with recognizable selection tool and created adaptive dynamic logo. As the main colors we picked black together with yellow, pink and blue, which are also very typical for the mentioned interface:
In order to show motion on static pictures we used image of trajectory of movement: