Affiliates Group | Identity Design
Affiliates Group is a global company which work is mainly focused on real estate investment and consulting.
Logotype
Initially, they had a logo, but they reached me to create a new brand identity in order to push their business into a higher level by rebranding and expanding our services. After learning about the company, my goal was to brand Affiliates Group as a diversified real estate investment company.
Working with high net worth foreign investors, I needed to create a brand that would be safe, transparent and professional.
We started the project off with the mood board and color palette. Focusing on neutrals and cobalt to create a very professional and safe sense, we added a touch of bright crimson to the palette to help give it a pop of warmth.
As Affiliates Group’s business focused on real estate, I was inspired by geometrical patterns and wanted to include it in the logo. It also gave a stable and solid feeling, which is exactly what the Affiliates Group were looking for in their brand identity.
Thank you!
