Carol Michelon's profile

AMSTEL | PURE MALT LAUCH

Carol Michelon
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Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand
Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand


EN
The Amstel beer wanted to make a great launch for its new beer, Amstel pure malt, 
so Amstel sought the agency TM1 to create 4 incredible events in 4 states of Brazil, Rio Grande do Sul (Porto Alegre), Minas Gerais (Belo Horizonte), Paraná (Curitiba) and Mato Grosso do Sul (Campo Grande). At the time I worked at the agency as Art Director and created all the communication of the event with illustrations that brought a little of each state and together with the team we created a unique experience for each event, with tasting of the new beer and news.

POR
A cerveja Amstel queria fazer um grande lançamento para sua nova cerveja, Amstel 
puro malte, então Amstel buscou a agência TM1 para criar 4 eventos incríveis em 4 estados do Brazil, Rio Grande do Sul (Porto Alegre), Minas Gerais (Belo Horizonte), Paraná (Curitiba) e Mato Grosso do Sul (Campo Grande). Na época eu trabalhava 
na agência como Diretora de Arte e criei toda a comunicação do evento com ilustrações que trouxessem um pouco de cada estado e junto com a equipe criamos uma 
experiência única para cada evento, com degustação da nova cerveja e novidades.



Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand
Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand

Check out the video from the event.
AMSTEL LAUCH | MINAS GERAIS | BRAZIL





Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand
Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand
Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand
Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand
Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand
Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand
Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand
Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand


Check out the video from the event.
AMSTEL LAUCH | PORTO ALEGRE | BRAZIL


Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand
Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand

Check out the video from the event.
AMSTEL LAUCH | CURITIBA| BRAZIL

Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand
Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand
Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand
Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand
Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand

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Amstel beer heinken Brazil Event marketing libertadores soccer futebal brand
AMSTEL | PURE MALT LAUCH
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Carol Michelon's profile

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Carol Michelon's profile
Germany

AMSTEL | PURE MALT LAUCH

The Amastel beer wanted to make a great launch for its new beer, Amstel pure malt, so Amstel sought the agency TM1 to create 4 incredible events Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives