"VeloHora" Cycling Festival
Project overview: "VeloHora" is a great social event gathering annually cyclists and their families from all over the country for a ride on the streets of the capital city. In a very short term this event became something close to a national holiday, gathering up to almost 15.000 of people at the last event During 7 years the visual identity of the event has changed almost annually. In 2016 this task reached us.
First, we have found the visual representation of the bicycle (which represents the absolute essence of the event) in its own name. Second, we have built a dynamic identity on the wheels. This identity went far beyond our expectations letting even fairytale characters get on for a ride. Who needs magic when we got branding?
Agency: Casa Imago
Client: "Gura Cainarului" Water Brand
Concept and execution: Inga Ciumac
