Laser Racer - A playful game and presentation
THE LASER RACER
A playful game and product presentation


As one of the most successful industrial companies in Austria, the voestalpine AG showed its pioneering attitude by going new ways in product presentation. We were invited to design and develop a very attracting tradeshow-experience for their 
Additive Manufacturing products.
Our mission!

Our 3D animation department created a playful game where visitors got hooked at ADIPEC in Abu Dhabi. This joyful installation resulted in a contest to win special giveaways, a personal winner badge and the medal of honor. To show the gaming emotions to a wider audience our filming crew created photographs and a video documentary in addition on site.
How it works?

The aim of the game is to move a laser-head as fast as possible across a virtual racetrack to achieve all Additive Manufacturing benefits like faster development times, reduced lead times, increased design freedom and new repair possibilities.

By simply moving a ball with your hand the goal is to navigate the laser-head as fast as possible to become a real Laser Racer and win the trophy.
Ready for a outstanding product presentation?

Laser Racer - A playful game and presentation
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Laser Racer - A playful game and presentation

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Published:

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