The day my professor stepped in class and asked for conceiving and implementing an aspiring advertising campaign for a beverage manufacturer, I travelled back in time and found inspiration by Howard Luck Gossage.

So raised the concept of bringing to daylight an retro 'old-school', making the difference in nowadays modern advertising strategies on the German beverage market.
Which literally was my strategy.

NOTE: This campaign has been brought to daylight as a part of my class of my studies and has in no way been approved by Innocentdrinks.
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The day my professor stepped in class and asked for conceiving and implementing an aspiring advertising campaign for a beverage manufacturer, I t Read More

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