The New Age of Television advertising
The new age of television has completely changed the way the production company used to advertise in the past. With the help of advanced television and new technique in the new age of television advertising, it becomes possible to advertise your product or service for a particular household.
The television advertising is using for a long time for the promotion of product and services by various businesses and it is going through a transition phase now. It is seen that the new era of television has emerged which fuses on both the analog and digital broadcasting signals. Thus it becomes very important to know the detail of the next generation television for the TV commercial production company so that they can decide how to go for TV advertising that can benefit the advertising company.
The new age of television advertising mainly involves two processes. These two processes are addressable and programmatic.
Addressable Advertising Processes
Addressable advertising mainly refers to that type of television advertising which mainly targets the household or a particular set of viewers. Thus addressable advertising is mainly classified into a particular audience segment. These segments can be the auto intenders, the audience who travels very frequently as well as persons engaged with sports, etc. Unlike non-addressable advertising which mainly runs on linear television, you will require advanced television for addressable addressing.
Again in the case of non-addressable advertising, viewers who are there in the same location and viewing the same program can watch the same advertisement but this is not the case with addressable advertising. Even if the viewers are there in the same location and watch the same program then also with addressable advertising you can show the specific advertisement to the specific audience. This is the biggest advantage of addressable advertising. Displaying advertisement to the particular segment of viewers increases the possibility to convert the viewers into customers of your businesses; therefore addressable advertising is better than the non-addressable advertising.
Programmatic Advertising Processes
Programmatic advertising refers to the way by which the advertisement can be bought as well as placed. In the tradition linear television advertisement, the TV network and TV broadcasting station used to arrange the ads in advance and they need to know exactly which ads need to play and when it needs to broadcast. But with programmatic advertisement everything becomes automated. Actually, there is an algorithm in the programmatic advertising which when triggered automatically to run the specific advertisement in a given time slot. It enhances the efficiency and impact of displaying advertisement on the TV.
In Traditional Television advertisement, an advertisement could only broadcast by pause the show running on the television channel but with the programmatic advertisement, you can display it with the currently broadcasting show on the television. That enhances the number of ad displays on the television screen so that viewers can watch it with any show or movie.
The video production Los Angeles mostly prefers to advertise in advanced television. The new age of television advertising is very beneficial for most of the NY Production company. Some of the main characteristics of advanced television are time shifting, addressability, interactivity, and interoperability. Nowadays with the help of addressable and programmatic process in the advanced TV, the advertising company can target the individual household.
