The Lök is a faux fashion company conceptualized with the purpose of creating a “member’s only” community where fashion enthusiast may buy, sell, and trade authentic luxury goods without any doubts of counterfeits.
During my research, I looked considered all popular brands such as Zara, H&M, AE, GUCCI, Tom Ford, etc. Although The Lök targets high-end, I did not want to eliminate any chances for inspiration. In the App, the user is able to easily add items to their cart, search for items, or reach other members with the static search icon and settings icons on each page.
My goal was to create a seamless experience for the user that would feel unique yet familiar no matter which interface the user may chose to use.
