Country singer, Gord Bamford wanted a unique personal logo which appealed to a younger fan-base and that would be recognizable and sell merchandise such as t-shirts. Bold modern typography and sharp contrasting colours of white and an orange-ish gold on black create a powerful, yet sophisticated impression. The shapes below the type were designed to resemble Texas longhorns mixed with tribal tattoo art creating an engaging, symbolic and powerful design which demonstrates a modern country style.