Oddee Typeface / 2019
ODDEE TYPEFACE

CONTEXT
The design process of Oddee Typeface is based on the exhibiton “Ways to Modernism: Josef Hoffmann, Adolf Loos, and Their Impact” at the MAK Exhibition Hall, Vienna. The exhibition looks at thinking, theory and salient works whilst focusing on the historical context of Viennese modernism and its continued impact on contemporary design.

CONSTRUCT
Oddee typeface is based on the dissimilarities in personal fashions and the contradictions sparked between two schoolmates, Adolf Loos and Josef Hoffmann, the first of whom is known for his belief in finding no place for the concept of ornamentation in architecture and functional design, while the latter proposes the ornamentation could find a place within design through not being a direct force but being a contributing part to a collective aesthetical value in everyday objects. The design process followed traces of both approaches and opinions, and tried to find their formal counterparts in letter architecture.

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Oddee Typeface / 2019
68
368
4
Published:

Oddee Typeface / 2019

68
368
4
Published:

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