One Academy is one of the largest Gym based in Toronto / Canada focused in obstacle racing and mountain activities that provides several training programs that fits for any kind of people, whether you athlete or not.

In this project I was responsible for the company's Branding, one of the aspects of the Brand I was responsible was to create a strong Logo and powerful Visual Identity that gathers all the spirit of the Gym: Teamwork, commitment and focus. The first step of the project was to make a decision for the name of the company and what was the main concept to be explored in the visual side, so initially we came up with several proposals for the logo using different names we had in mind, exploring different concepts and ways to approach visually. This project started in 2016 and finished in 2017.

The team decided to stick to One Academy for the name as it carries the main concept of the company: We are stronger as one. For the logo, after discussing extensively we ended up working with a simple and minimalist solution. Strong and bold shapes that resemble running lanes, the top of the logo represents the peak of the mountains and the final shape also resembles a shield, representing the teamwork.

FLAMA, was the font we chose to add a strong touch to the visual identity and supports the content.

To differentiate the professional athletes from the trainers we’ve made an alternate logo made with brush strokes. The logo is being used for their elite team in competitions and races. The rough lines represents the endless effort and warrior spirit of the team who are always challenging themselves.

Here's a few photos showing how One Academy has being exploring the Logo and Visual identity in different ways and different medium such as walls, flags, apparel among others (some of the shots was taken by OA Team).

For the very first clothing line, we have started exploring some graphic elements that corresponds to the core of what obstacle racing is: Trail & adventure. But keeping the minimalism we built for the brand as is. It was possible to personalize the shirt writing your name on the back.

T-shirt Design by: Ken Tsujimoto
Art Direction: Danilo Silveira
Photos taken by: John Roberts (a.k.a @lionandgoose) and Danilo Silveira.

We also produced a promotional video for the company's launch, the idea was to show visually how hard these athletes work to achieve their results and how the gym can help them in their journey. The sense of community is very strong in this sport so we tried to show that together they can achieve any goals.

Credits:
Company: One Academy
Agency: East End Project
Direction: Joel Reilly
Art Direction & Design Direction: Danilo Silveira
DP: Robert Lyte

Making of