This character was produced when doing my FMP at uni. As I have always explored Character design, this opportunity allowed me to take the process of design on step further. Being a huge fan and collector of vinyl art / design toys, I have always wanted to produce my own toy. And that is what I did. I combined Identity and character design by approching a local fashion retailer and asking them if I could produce a character to advertise and represent them. They are a urban clothing and sneaker outlet called Twisted Tongues.