My Partner and I were tasked to promote a local existing brand and keep it up to trend by producing something new for them.
We chose our local brand, NG AH SIO Bak Kut Teh, which specializes in selling pork rib dish cooked in broth. We create a new product that we believe will help them say in trend and gave them a new corporate identity.
We decided to create new retail packets, named 'Seasons 4 You'. It consist of new flavors that comes in retail packs so that customers who want to eat our Bak Kut Teh but is too busy to come down to the store, can enjoy it at the comfort of their own home now.