SCHARFSCHÜTZE
Branding | Illustration | Packaging
Scharfschütze is a brand that made a premium Mexikaner and been sold in Germany. They were looking for a playful illustration that fit with the brand who aim a high-end market. It's supposed to be used as an identifier of their product.
We were trying to create a character that represents what the brand name mean is. Here's what we come up with, a sniper that looks funny and friendly, wearing an identical Mexican outfit, compiled it in a red-ish amber glass bottle with a red background to represents how red~ the Mexikaner is. We keep it as simple as we can and give just a lil bit of gold accent to keep it looks premium.
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