What’s the Beat that moves your life? With that question we started our launch campaign for the All-New Chevrolet Beat. A first for the Ecuadorian automobile market, in a country where the traditional family is the segment to whom every brand wants to talk to, the Chevrolet Beat instead focuses on the “new families” making a recognition to them in order to position our car with the millennial target. The way families have changed is drastic, but something that surely will not change is that they are the center of our lives, the Chevrolet Beat comes to celebrate that they are the energy that moves you to achieve what you want.
TVC
Over 3 million views on Youtube with over 1 million likes ;)
Case Study
Key Visual
Digital content
Advertising Agency: Commonwealth//McCann, Quito, Ecuador
Creative Directors: Alexandra Vaca, Marco Tapia
Art Directors: Andrés Romero, Paulino Pachacama, Diego Romero
Graphic Designers: Eunice Bazurto, Juan Sebastián Narváez,
Copywriters: Alexandra Vaca, Marco Tapia
Account Director: Alexandra Ortiz
Account Executive: Mario Lalama
Agency producer: Carla Celín
Planner: Andrea Basantes
Production house: Darko Films
Director: Javier Cutrona
DOP: Guillermo Musé
Producer: Andrea Moyano
Art director: Nora Sara
Music: Draco And The Zodiac, Groove Music Factory – Andrés Carrillo
Photographer: Diego Cadavid
