Be2Can is a concept that is distributing top class movies from three major European film festivals – Berlin, Venice and Cannes. Films are distributed via various platforms – Cinema, TV, VOD, DVD. An annual showcase of the best Art Films major event for the brand and is held in cities across the Czech Republic and Slovakia, with major events in Prague and Bratislava. Visitors of the festival had a chance to see award-winning films months before regular distribution.  

The visual execution is based on objects that are used for calibration of cameras and from the visual point of view are very interesting. These objects in combination with photography and other pieces of information are placed in random order on a grid that allows creating an endless pattern if the posters are placed next to each other. This flexible layout allows creating a unified visual style without depending on format or communication media.

The concept of the campaign was in direction of Prague based studio Družina. The campaign topic was "Films about we talk" with a series of portraits of regular visitors of the cinema.

Campaign concept & campaign photo-portraits: Studio Družina
Photo: Michaela Koklesová, Film Europe Media Company