Grab Attention with Design

Threat Detection is the ability to detect threatening stimuli effectively. It is a natural human reaction for survival purposes to detect threats like spiders and snakes.

If humans are naturally drawn to spot the spider in nature, shouldn’t the same principle work for a product and its competitors?
Spi Cleats
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Spi Cleats

Personal project completed June 2012. Designing shoes using threat detection to grab the attention of people.

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