YUNG 96.
Fall/Winter 2018
New upper on existing midsole.
Creative direction: Nic Galway
Development: Ruth Heenan
Marketing: Moritz Gottlob-Schoenenberg
"Authentic '90s adidas vibes are transformed into a bold, confident look.
These shoes put a daring spin on retro running style." Adidas.com
FINAL PRODUCT ON THE MARKET
www.adidas.com www.adidas.com
For the french market, Eddy de Pretto was one of our asset for this shoe.
Pictures from: www.hypebeast.com/fr
The Yung-96 was one of first project in a new team with new responsibilities. I was lucky to be able to create a shoe for the Inline range. Thanks to my knowledge regarding colors and materials, I created a clear colorway during sample stage that was able to stay in the range later on.
The goal of this shoe was to have a more modern twist from our 90's running archives, using more modern technologies like TPU and reflective weldings, mixed with nylons and synthetic suedes, which bring this retro "flavor" to the shoe.
