Chris Godwin, wide receiver for the Tampa Bay Buccaneers, and Penn State Football alumni came to me with the task of creating a brand for him. As a young star receiver in the NFL, Godwin is doing everything he can to make a name for himself on a young team.

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A popular trend for young professional athletes in 2019 is creating a unique brand for themselves. One that can grow with each player, as they progress in their careers. Chris and I agreed, along the brand development process that the best tactic for his brand was to create a simple mark, using his initials and player number. One that can be printed on anything, at any size, whether it be shirts and sweatshirts or snapbacks and posters.