Municipal Markets of Madrid
The 2019 Municipal Markets of Madrid campaign, promoted by the City Council, wants to promote the quality, proximity and convenience they offer, as well as communicating the legacy of their past and the modernization the are currently carrying out.
Different sentences are created for the campaign whose words begin with the letter “M”, based on the name “Municipal Markets of Madrid”. Our design comes from these “M”. Various illustrations are created explaining the distinct communicative concepts of each piece. Interestingly, this solution also refers to the onomatopoeia “mmm”, a sound expressing satisfaction when tasting a great meal or drink.
Copywriting: Nacho Padilla. Ayuntamiento de Madrid