Madrid City Brand Narrative
The City Council of Madrid commissioned us the design and layout of the publication that will mark the brand strategy and communication of the city from 2018 to 2023.
The editorial design prioritizes the clarity of the information and the economy of resources, highlighting the most relevant data and showing photos of the city on full page to set a close, modern and human tone. With a clear hierarchy and a clean design with contrasts, it is possible to promote the ease of reading and the attractiveness of this type of corporate publications to a wider audience.
