PFS has recently experienced a “changing of the guard” when several senior team members retired and a new management team was appointed. This provided the perfect opportunity for a brand refresh. Our work began with a 3-hour discovery session where we interviewed the new General Manager and Sales Manager to fully immerse ourselves in the business and the wider industry. This gave us valuable insight into the company’s goals, aspirations and quality-driven ethos while giving us an in-depth understanding of customer needs.
The project involved: logo design and iconography; brand guidelines and stationery pack; print ads and event invitations; event stand design; product datasheets and company brochures.
To find out more about Cheddar Creative, visit www.cheddarcreative.co.uk,
call us on +44 (0)1473 353602 or email hello@cheddarcreative.co.uk.
