Jägermeister launched the Meister Haus, an activation space, at Rocking The Daisies 2018 - a first for the brand and concept. We were tasked to document and create content around the debut of the Meister Haus to festival-goers and non-festival goers on social media.
We released live social content as the festival unfolded, showcasing the best of Meister Haus and festival goers. A mixture of planned and live social media content gave those who couldn't make 'Daisies an all access pass to the festival.
We released live social content as the festival unfolded, showcasing the best of Meister Haus and festival goers. A mixture of planned and live social media content gave those who couldn't make 'Daisies an all access pass to the festival.
The result?
A Meister take-over, on the ground and in the Feed.
Advertising Agency: TBWA\Hunt\Lascaris\Durban, Durban, South Africa
Creative Director: Jonathan Lavender
Content Planner: Jonathan Lavender
Photographer: Lee Roy Jason
Editor: Dylan Marriott/Dane Kemper
Videographer: The Minerals
Designer: Stuart Anderson
Community Manager: Keith Dinnematin
Account Manager: Karabo Dumisa/Alison Smith
Creative Director: Jonathan Lavender
Content Planner: Jonathan Lavender
Photographer: Lee Roy Jason
Editor: Dylan Marriott/Dane Kemper
Videographer: The Minerals
Designer: Stuart Anderson
Community Manager: Keith Dinnematin
Account Manager: Karabo Dumisa/Alison Smith
