A brand creation that started with a name.

The "Atelier", is the place where masterpieces are created; L'Atelier de Soi beauty parlor was created in 2015 to redefine the concept of a beauty parlor in Beirut, a concept parlor for both Ladies and Gents, where they can find all services to transform themselves into masterpieces.

The creation started from the name, going through a cloud of brainstorming sessions with the client, that landed on the chosen name which seemed to perfectly fit the client (owner of the parlor) and her vision towards her business.

Then came the process of the brand creation, rendering the concept into a concrete visual element; The logo. As clear as it is, the logo of L'Atelier de Soi, represents the duality of the female lips (kiss stain) and the male mustache shape (retro gentlemen's style).

The aim was to create a classy refined brand, inspired by the refinement of the old days classiness and stature in a way that addresses all different generations by targeting the trendy vintage style within the youth and the refined high-end one with the elders.