Instituto de Medicina Molecular
The Instituto de Medicina Molecular - iMM Lisboa Visual Identity responds to a specific need in the former brand: communicate to and with those to whom its research is intended – civil society, in order to reinforce recognition and promote the Instituto’s growth.
The Brand translates a graphic design that opens the way for the next step, for the dialogue and for the future – symbolized by the two dots that act as part of the Brand.
iMM Lisboa is inclusive for it stands side by side with human health, with people, searching together with them for the starting point which will lead to the right answer – “Chasing Questions:” (slogan)
Contemporary — linguistic — Narrative
STRATEGY + BRANDING + CREATIVE DIRECTION — Inês Gomes
© GBNT,Gabinete de Design