Agencia de autos SMART®
SMART® Car Agency
SMART® Car Agency
Tomando como concepto la campaña de publicidad de que un coche SMART® "cabe donde sea", la fachada de la agencia consta de dos grandes paredes de concreto con una brecha enmedio donde irá el carro de exhibición para crear un contraste entre el ancho de los muros altos y el tamaño del carro. La misma brecha divide toda la agencia, continuando como espejo de agua y trepandose al muro llorón de la pared trasera.
Detrás de la pared derecha se encuentra un espacio de exhibición, y el garage en un volumen rectangular con acabado de metal y estacionamiento para clientes. A la izquierda se encuentra un volumen de cristal que contiene las oficinas y espacio de exhibicion, con un volumen extruido que contiene la boutique y las partes intercambiables del auto.
Taking as a concept the marketing campaign that a SMART® car "fits everywhere", the agency's facade consist on two large concrete walls with a gap between them where the exhibition car is placed to create a contrast between the thickness of the tall walls and the size of the car. The same gap divides the whole agency continuing as a water mirror that climbs up the back wall.
Behind the right wall, there is some exhibition space, a rectangular volume which is the garage with a metal sheet finish, and the parking for customers. On the left is a crystal volume that contains exhibition and the offices, with another volume extruded to show the boutique for car pieces and the exchangeable parts.
Detrás de la pared derecha se encuentra un espacio de exhibición, y el garage en un volumen rectangular con acabado de metal y estacionamiento para clientes. A la izquierda se encuentra un volumen de cristal que contiene las oficinas y espacio de exhibicion, con un volumen extruido que contiene la boutique y las partes intercambiables del auto.
Taking as a concept the marketing campaign that a SMART® car "fits everywhere", the agency's facade consist on two large concrete walls with a gap between them where the exhibition car is placed to create a contrast between the thickness of the tall walls and the size of the car. The same gap divides the whole agency continuing as a water mirror that climbs up the back wall.
Behind the right wall, there is some exhibition space, a rectangular volume which is the garage with a metal sheet finish, and the parking for customers. On the left is a crystal volume that contains exhibition and the offices, with another volume extruded to show the boutique for car pieces and the exchangeable parts.
