Beauty Brands: Annual Liter Sale Campaign
Cue the confetti! Annual Liter Sale is here!
Beauty Brands needed to reinvent the excitement around the most well-known annual event. The Liter Sale had not been recognizing growth and needed to be re-energized to help meet corporate objectives. For the 2017 & 2018 events, we created a cross-category campaign to speak to all customers holistically. We also utilized a new direct mail format, an “urban newsletter” to emphasize the scale of the event. This unique format, stood out against our competition and our other mailers, which led to double digit response rates.
Role: Creative Director, Concept, Design
Photographer: Mike Prepejchal
Copywriter: Ericka Cherry